Complete sponsor activation infrastructure for Azərlotereya at a major Baku marathon — branded arch tents, finish line gates, promotional signage along the seafront boulevard, TV screens, hospitality area, and on-site event crew.
Azərlotereya, Azerbaijan's national lottery operator, was a title sponsor of a major marathon event along Baku's iconic seafront boulevard. GM Events was tasked with creating a high-visibility sponsor presence — from the branded finish-line gate and large-format arch tent to promotional signage installations at key points along the route, a hospitality zone for staff and VIP guests, and AV equipment including TV screens with live content.
Sponsor branding on finish gate, arch tent, signage stands, and interior graphics — maximum exposure to thousands of runners and spectators.
Premium location along the Caspian promenade with views of Flame Towers — one of the most iconic event backdrops in the city.
From tent structures and signage fabrication to AV installation and on-site staffing — all delivered, set up, and removed by GM Events.
End-to-end sponsor activation — from structural builds and graphic production to AV equipment, hospitality, and event-day operations.
Large white geodesic arch tent with Azərlotereya branding on both sides — serving as the main sponsor pavilion with branded interior graphics and artificial turf flooring.
Custom-built branded finish gate with Azərlotereya logo, red "FINISH" banner, and structural frame positioned at the race finish point.
"Şansına doğru qaç!" (Run towards your luck!) — bespoke signage installations at key points along the marathon route with fist-shaped stands and brand messaging.
Mobile TV screens on stands inside the tent displaying live event content, branded promotional videos, and sponsor messaging throughout the event.
Cocktail tables with linens, refreshment area, and comfortable standing zones for VIP guests, sponsors, and event staff.
GM Events team on-site throughout the event for setup, operations, guest coordination, and post-event teardown.
From marathon activations and music festival sponsorships to outdoor expos and brand launches — GM Events builds complete branded environments with tents, signage, AV, and staffing anywhere in Baku and across Azerbaijan.