Eight consecutive years of full-cycle event production for one of the most spectacular races on the F1 calendar — the Azerbaijan Grand Prix on the iconic Baku City Circuit.
The Formula 1 Azerbaijan Grand Prix is a high-profile international motorsport event that attracts over 100,000 spectators, global media, VIP delegations, and corporate guests each race weekend. Held on the 6.003 km Baku City Circuit — a demanding street course that winds past landmarks like the Old City walls, Government House, and the Flame Towers — the event demands world-class production quality under extreme time pressure. GM Events has been the trusted event production partner since 2018, delivering fan engagement zones, corporate hospitality infrastructure, LED and AV installations, stage construction, and branded environments across the circuit every year.
Over one hundred thousand fans, VIPs, and media representatives attend the Baku race weekend annually.
The longest street circuit on the F1 calendar, passing through the heart of Baku's historic Old City and modern waterfront.
Continuous partnership from 2018 to 2025, building deeper expertise and operational excellence with every season.
Watched by over 500 million viewers worldwide — every detail must meet the highest international standards.
From grandstand branding to corporate hospitality suites — a comprehensive overview of our work across 8 seasons of Formula 1 in Baku.
Multi-stage fan engagement zones with live DJ sets, interactive F1 simulators, food courts, merchandise stands, and giant LED screens broadcasting live race action throughout the circuit.
Premium hospitality suites at the Four Seasons Hotel and key circuit locations — branded lounges, gourmet catering coordination, dedicated viewing terraces, and exclusive networking areas for sponsors and dignitaries.
Large-format LED walls positioned across grandstands, fan zones, and hospitality areas. Complete sound systems, live broadcast feeds, and real-time race telemetry displays for an immersive spectator experience.
Custom-built main stages for opening ceremonies, podium celebrations, and concert events. Temporary structures including viewing platforms, media centres, and race operations facilities.
Circuit-wide branding — grandstand wraps, barrier graphics, directional wayfinding, sponsor activations, gate arches, and large-format printed installations visible to both on-site spectators and TV cameras.
Architectural and event lighting for night-time fan experiences — LED accent installations along the circuit, illuminated sponsor activations, and dramatic stage lighting for post-race concerts and ceremonies.
Race-day programs, spectator maps, VIP badges and lanyards, branded merchandise, banners, and large-format graphics produced in-house for rapid deployment across the venue.
Dedicated GM Events crew of 80+ personnel managing setup, live operations, and teardown. 24/7 coordination with FIA, Baku City Circuit operations, and security teams across the entire race weekend.
Our first full-scale F1 season — fan zones with interactive displays, grandstand branding, corporate hospitality suites, and complete AV production for 30,000+ spectators. Red Bull's Daniel Ricciardo took a dramatic victory.
Expanded VIP hospitality areas at Four Seasons Hotel, enhanced LED screen network across the circuit, new premium viewing terraces, and upgraded stage construction for the race-weekend concert programme.
The 2020 race was cancelled due to the global pandemic. GM Events used the downtime for equipment upgrades, crew training, and infrastructure planning for the return of F1 to Baku.
Return to racing with enhanced health & safety protocols. Redesigned spectator flow systems, socially distanced fan zones, contactless ticketing infrastructure, and full AV production under new operational requirements. Sergio Pérez won after late-race drama.
Full-capacity return — the largest fan zone to date with 3 entertainment stages, 12 LED screens, new sponsor activation areas for Heineken and Aramco, and a record crew deployment of 80+ GM Events staff.
Sprint race format debut in Baku — extended event programme requiring additional stage infrastructure, expanded media facilities, premium hospitality upgrades, and an extended race-weekend schedule spanning four days of live production.
Largest production scope to date — new immersive fan experience zones with AR technology, upgraded LED infrastructure with 8K-capable displays, expanded post-race concert stage, and full integration with COP29 sustainability branding across the circuit.
Our eighth consecutive season — further innovations in hospitality design, enhanced night-lighting installations along the Caspian waterfront, new modular stage systems, and continued operational excellence as Baku solidifies its place on the F1 calendar.
Site surveys, 3D design renderings, technical planning, logistics coordination with BCC operations, material procurement, and vendor management for all event zones.
On-site construction of all temporary structures — stages, hospitality suites, LED mounting, fan zone build-out, barrier branding installation, and electrical infrastructure across the 6 km circuit.
24/7 event management team during the race weekend — real-time AV monitoring, crowd management, VIP coordination, emergency response, and live technical support across all zones.
Rapid dismantling and cleanup of all temporary infrastructure. Full equipment inventory, damage assessment, and debrief documentation for continuous improvement year on year.
Direct liaison with Baku City Circuit (BCC) operations, FIA event management, government authorities, and multiple corporate sponsors simultaneously.
All installations meet FIA and F1 commercial rights standards. Pre-event inspections, load testing for temporary structures, and comprehensive safety certification for all fan-facing areas.
Reusable modular infrastructure, LED-based energy-efficient lighting, waste reduction protocols, and sustainable materials selection aligned with F1's net-zero 2030 commitment.
Comprehensive project documentation including photo/video records, operational metrics, spectator flow data, and recommendations for the following season's improvements.
From Formula 1 race weekends to marathons, festivals, and international conferences — GM Events has the infrastructure, experience, and team to deliver at any scale in Baku and across Azerbaijan.